Mon premier blog

Logo Modernism by Jens Muller

• Logo Modernism
• Jens Muller
• Page: 432
• Format: pdf, ePub, mobi, fb2
• ISBN: 9783836545303
• Publisher: Taschen America, LLC

Download Logo Modernism

Ebook download gratis pdf Logo Modernism by Jens Muller English version 9783836545303 DJVU CHM FB2

Overview

Brand new: An unprecedented catalog of modern trademarks Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design. This unprecedented TASCHEN publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940–1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares. Alongside the comprehensive catalog, the book features an introduction from Jens Müller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form. Text in English, French, and German

More eBooks: Free full text book downloads Miles Morales: Spider-Man Vol. 1: Straight Out of Brooklyn 9781302914783 pdf, Ebook kindle format free download Daughters of NRI by Reni K. Amayo (English Edition) here, Electronics free books downloading Logo-a-gogo: Branding Pop Culture English version 9780993337420 site, Books in english fb2 download The Execution Factor: The One Skill that Drives Success PDF RTF read book, Books online download free Lifespan: Why We Age-and Why We Don't Have To by David A. Sinclair PhD, Matthew D. LaPlante 9781501191992 (English Edition) PDB ePub FB2 read pdf, Ebooks search and download The Timepiece English version download pdf, Descargar libros gratis en línea para computadora LA DANZA DE LOS TULIPANES en español 9788401022715 PDB iBook ePub link, Téléchargez des livres sur ipad mini Les clients du bon chien jaune 9782070560165 read pdf, Descargando audiolibros a ipod nano LA CAJA DE MUSICA 1: BIENVENIDOS A PANDORIENTE site,